Application
This unit describes the skills and knowledge required to develop, implement and evaluate overall interpretive strategies for exhibitions.
It applies to individuals who apply their skills are in cultural settings, such as museums, galleries and cultural centres. They tend to be autonomous, may lead and manage a team and consult and collaborate with stakeholders.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Elements and Performance Criteria
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Define communication needs | 1.1 Analyse overall exhibition concepts to determine broad parameters for interpretive strategies 1.2 Review relevant exhibition documentation to inform strategy development 1.3 Source relevant information on audience profile and research their characteristics and needs 1.4 Establish links between audiences, concepts and proposed storylines and themes 1.5 Consult with appropriate stakeholders to confirm communication needs |
2. Prepare interpretive strategies | 2.1 Document aspects of interpretive strategies based on analysis and consultation and according to organisational policies and procedures 2.2 Develop options and approaches to take account of audience needs, overall objectives, operational constraints and the principles of universal access 2.3 Refine strategies through testing and challenging ideas and feedback from colleagues 2.4 Identify and source specialist advice where required 2.5 Prepare strategies in an appropriate format and within required timeframes 2.6 Communicate strategies to relevant colleagues and stakeholders |
3. Oversee implementation of interpretive strategies | 3.1 Organise internal and external resources for development of materials to support the interpretive strategy 3.2 Monitor the production of materials and suggest adjustments to ensure objectives are achieved 3.3 Facilitate coordinated approach through ongoing consultations with other exhibition personnel 3.4 Deal with problems that arise in ways that minimise disruption to work operations and schedules |
4. Evaluate interpretive strategies | 4.1 Establish appropriate evaluation mechanisms with relevant stakeholders 4.2 Use agreed evaluation mechanisms to assess the success of interpretive strategies 4.3 Share knowledge gained from evaluation with colleagues |
Evidence of Performance
Evidence of the ability to:
determine broad parameters for interpretive strategy based on analysis of exhibition concepts and documentation, audience profile and potential storylines and themes
refine options and approaches for strategies through consultation and testing, drawing on specialist advice where required
develop operationally realistic exhibition interpretive strategies that meet audience and organisational needs
implement interpretive strategies for exhibition concepts within required timeframes, dealing efficiently with potentially disruptive issues that arise
select and use evaluation mechanisms that inform future work processes.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
Evidence of Knowledge
To complete the unit requirements safely and effectively, the individual must:
explain roles of different people involved in the exhibition development process and how they interrelate
discuss the purpose of an exhibition interpretive strategy and its impact on all aspects of exhibition development and implementation
outline exhibition development concepts, including:
themes
sub-themes
storylines
interpretation
explain principles of interpretation at a detailed level
explain processes for drawing links between collections, audience needs and interpretive approaches
discuss commonly used interpretive approaches, including specific techniques and technical issues associated with their use
outline cultural protocols relevant to the development of interpretive strategies, including those for exhibitions of Aboriginal or Torres Strait Islander material
outline principles of universal access and different audience communication needs, including potential specific needs
explain the key features of evaluation mechanisms suitable to evaluate interpretive strategies.
Assessment Conditions
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
an exhibition concept or idea for which an interpretive strategy can be developed
resources required to produce interpretive support materials
interaction with others to reflect the collaborative nature of the development process.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill | Performance Criteria | Description |
Reading | 1.1, 1.2, 1.3, 2.1, 2.4, 2.5, 3.2, 4.1, 4.2 | Interprets textual and visual information to establish and monitor strategies |
Writing | 2.1, 2.5, 4.1, 4.2 | Prepares documentation using appropriate industry terminology in required format Conveys ideas clearly and appropriately for the target audience |
Oral communication | 1.5, 2.1, 2.3, 2.4, 2.6, 3.3, 4.1, 4.3 | Interacts effectively in verbal exchanges, using language and features appropriate to the audience and context Uses active listening and questioning skills to clarify information and to elicit the views and opinions of others |
Numeracy | 3.1, 3.2 | Uses basic mathematical processes to manage resource and expenditure |
Navigate the world of work | 2.1, 2.2 | Takes full responsibility for following policies and procedures |
Interact with others | 1.5, 2.1, 2.3, 2.4, 2.6, 3.3, 4.1, 4.3 | Collaborates and cooperates with others to contribute and elicit creative ideas that lead to effective joint outcomes Uses appropriate conventions and protocols when communicating with colleagues and external stakeholders |
Get the work done | 1.1, 1.2, 1.3, 1.4, 2.1, 2.2, 2.3, 2.5, 3.1, 3.2, 3.3, 3.4, 4.2, 4.3 | Accepts responsibility for planning, developing and implementing interpretive strategies Uses problem-solving techniques to identify, analyse and resolve issues Evaluates outcomes of decisions and strategies to identify opportunities for improvement |
Sectors
Cultural services - exhibitions and visitor programs